Article marketing may sound like a difficult task but in reality it’s one of the easiest ways to send an immense amount of traffic to your website.
By sending out a few articles each month, you will be building an influence online that grows with potential each day.
Here are various ways you can drive traffic through article marketing.
Writing SEO friendly articles
Simply writing an article and hoping it does well in search engines is a pipe dream. Not only will it lack the oomph to make an impact but your traffic will be few and sparse. To combat this need to gain high search engines rankings, consider writing your articles with search engine optimization in mind.
Search engine optimization (SEO) are methods to optimize your content so search engines can more readily pick up and determine the value of your articles.
Using the Free Google Keyword tool, type in the keyword you’re working toward and take a look at what terms are being searched upon.
Do audits of each keyword then compare the results of other websites that rank for the phrase. If there is little or no competition, use this keyword throughout your title, body and links to make sure your articles are SEO friendly.
An SEO friendly article will rank better in comparison to one that does not. Since higher ranks means higher chances of being clicked, you will receive a far greater amount of traffic than an article that isn’t SEO friendly.
Know which sites to submit to
Not all article directories rank the same with major search engines.
It’s important to submit your articles to those directories with high page rank and value to ensure your articles are picked up within search results.
The main article directories which you should submit to are eZineArticles and GoArticles. These two alone will give you command over your keywords, shooting your article to the top of search results and sending a flood of traffic to your website.
In short, the higher the page rank for a directory is the greater chances you’ll have at having your articles pop up in search results. Use these websites to your advantage.
It’s All in the Author Byline
Located at the bottom of your article is the author byline. This area of your article is where you can place additional links and information about yourself and your website.
Take the time to create an author byline that is both attractive and catchy. By creating an attractive byline, readers will more likely want to know more about what you’re talking about, sending over traffic to your website.
Likewise, your links and personality should come through to where you are catchy in the mind of the reader.
Compounding actions to double your power
There’s no greater power than using multiple articles to promote your website and drive an immense amount of traffic. To compound your actions and double your power, you should use the author byline to link to both your other articles and your website. This method is called a link wheel.
When search engines read through your article, they will jump to the others while understanding that it’s pointing to your website.
Additionally, people that are reading your articles will find more information which will convince them to click through and visit your website.
Linkwheels are one of the most powerful ways to drive traffic with article marketing.
To summarize this article, the key points you should take away is to create SEO friendly articles, create an attractive author byline, link between your articles and submit them to the right directories.
By combining all of these methods, you will grow your traffic immensely with each additional article you submit.
The limit is only controlled by the dedication you place on your article marketing campaign.