Joint Venture Marketing: Partnerships vs. Endorsements

Joint Venture Marketing: Partnerships vs. Endorsements

Joint venture marketing can be a highly effective way to expand your business and draw customers to your website. How you go about this relationship can take a variety of forms, from a formal business arrangement complete with a contract, or an agreement that centers more on endorsements. Either way, a joint venture enterprise is where two or more companies or businesses get together to a pursue a mutual interest of expanding their niche.

Your business my be successful, but perhaps you have hit a plateau with your products and customers, and need to find a way to expand to continue to gain new business. Forming a joint venture marketing partnership or mere making agreements with new companies to sponsor endorsements can be a way to breathe new life into your business and give you the competitive edge that you seek to continue to get ahead.

Joint Venture Marketing and Relationship Marketing

Joint venture marketing is actually a subset of the relationship marketing philosophy. If your company follows a relationship marketing platform, customer relationships are at the forefront of your businesses concerns. Relationship marketing stresses the importance of strong customer relationships as a way to sustain repeat business, which is one of the main strongholds of a successful company. If you have a large customer base of repeat business on which you can consistently count, this will cut down on the time and resources that you have to put towards gaining new business. Thus, a solid portion of your quarterly sales are somewhat secure and reliable.

Joint venture companies keep customer relationships as an important tenant, but the relationships on which a joint venture marketing agreement will focus is on business to business relationships. It concentrates on making connections and building relationships with other business owners, as a way to facilitate further expansion, and ultimately lead to more sales.

Partnerships and Endorsements

A joint venture marketing arrangement can help you expand your business into areas that you’d not previously explored or had exposure to, and do it in a way that more reliably ensures your success in these new markets than if you were to reach out to these new niches on your own. In a joint venture marketing agreement, whether you opt for a formal partnership or a more informal endorsement arrangement, you will be reaching out to clients where your joint venture partners already have a presence and a solid reputation. This cuts down on a portion of the risk associated with approaching new clients and expanding your business.

Both a formal joint venture partnership and the more informal endorsements are, simply put, recommendations of your business, products and services to customers who already have a stable and trusting relationship with your partners. Think of it as a recommendation from a friend-if you need to buy a sofa, and one of your friends, business associates or even just an acquaintance suggests a great sofa shop, you are more likely to buy from that shop because of the mutual endorsement from someone you trust. Joint venture marketing works exactly the same way-establishes businesses will recommend your products and services through a variety of mechanisms, as you will do for theirs, thus increasing exposure and potentially gaining new clients for all parties.

How to Generate More Traffic Through Article Marketing

How to Generate More Traffic Through Article Marketing

Article marketing may sound like a difficult task but in reality it’s one of the easiest ways to send an immense amount of traffic to your website.
By sending out a few articles each month, you will be building an influence online that grows with potential each day.

Here are various ways you can drive traffic through article marketing.

Writing SEO friendly articles

Simply writing an article and hoping it does well in search engines is a pipe dream. Not only will it lack the oomph to make an impact but your traffic will be few and sparse. To combat this need to gain high search engines rankings, consider writing your articles with search engine optimization in mind.

Search engine optimization (SEO) are methods to optimize your content so search engines can more readily pick up and determine the value of your articles.

Using the Free Google Keyword tool, type in the keyword you’re working toward and take a look at what terms are being searched upon.

Do audits of each keyword then compare the results of other websites that rank for the phrase. If there is little or no competition, use this keyword throughout your title, body and links to make sure your articles are SEO friendly.

An SEO friendly article will rank better in comparison to one that does not. Since higher ranks means higher chances of being clicked, you will receive a far greater amount of traffic than an article that isn’t SEO friendly.

Know which sites to submit to

Not all article directories rank the same with major search engines.

It’s important to submit your articles to those directories with high page rank and value to ensure your articles are picked up within search results.

The main article directories which you should submit to are eZineArticles and GoArticles. These two alone will give you command over your keywords, shooting your article to the top of search results and sending a flood of traffic to your website.

In short, the higher the page rank for a directory is the greater chances you’ll have at having your articles pop up in search results. Use these websites to your advantage.

It’s All in the Author Byline

Located at the bottom of your article is the author byline. This area of your article is where you can place additional links and information about yourself and your website.

Take the time to create an author byline that is both attractive and catchy. By creating an attractive byline, readers will more likely want to know more about what you’re talking about, sending over traffic to your website.

Likewise, your links and personality should come through to where you are catchy in the mind of the reader.

Compounding actions to double your power

There’s no greater power than using multiple articles to promote your website and drive an immense amount of traffic. To compound your actions and double your power, you should use the author byline to link to both your other articles and your website. This method is called a link wheel.

When search engines read through your article, they will jump to the others while understanding that it’s pointing to your website.

Additionally, people that are reading your articles will find more information which will convince them to click through and visit your website.

Linkwheels are one of the most powerful ways to drive traffic with article marketing.

Final thoughts

To summarize this article, the key points you should take away is to create SEO friendly articles, create an attractive author byline, link between your articles and submit them to the right directories.

By combining all of these methods, you will grow your traffic immensely with each additional article you submit.

The limit is only controlled by the dedication you place on your article marketing campaign.