Joint Venture Marketing: Partnerships vs. Endorsements

Joint Venture Marketing: Partnerships vs. Endorsements

Joint venture marketing can be a highly effective way to expand your business and draw customers to your website. How you go about this relationship can take a variety of forms, from a formal business arrangement complete with a contract, or an agreement that centers more on endorsements. Either way, a joint venture enterprise is where two or more companies or businesses get together to a pursue a mutual interest of expanding their niche.

Your business my be successful, but perhaps you have hit a plateau with your products and customers, and need to find a way to expand to continue to gain new business. Forming a joint venture marketing partnership or mere making agreements with new companies to sponsor endorsements can be a way to breathe new life into your business and give you the competitive edge that you seek to continue to get ahead.

Joint Venture Marketing and Relationship Marketing

Joint venture marketing is actually a subset of the relationship marketing philosophy. If your company follows a relationship marketing platform, customer relationships are at the forefront of your businesses concerns. Relationship marketing stresses the importance of strong customer relationships as a way to sustain repeat business, which is one of the main strongholds of a successful company. If you have a large customer base of repeat business on which you can consistently count, this will cut down on the time and resources that you have to put towards gaining new business. Thus, a solid portion of your quarterly sales are somewhat secure and reliable.

Joint venture companies keep customer relationships as an important tenant, but the relationships on which a joint venture marketing agreement will focus is on business to business relationships. It concentrates on making connections and building relationships with other business owners, as a way to facilitate further expansion, and ultimately lead to more sales.

Partnerships and Endorsements

A joint venture marketing arrangement can help you expand your business into areas that you’d not previously explored or had exposure to, and do it in a way that more reliably ensures your success in these new markets than if you were to reach out to these new niches on your own. In a joint venture marketing agreement, whether you opt for a formal partnership or a more informal endorsement arrangement, you will be reaching out to clients where your joint venture partners already have a presence and a solid reputation. This cuts down on a portion of the risk associated with approaching new clients and expanding your business.

Both a formal joint venture partnership and the more informal endorsements are, simply put, recommendations of your business, products and services to customers who already have a stable and trusting relationship with your partners. Think of it as a recommendation from a friend-if you need to buy a sofa, and one of your friends, business associates or even just an acquaintance suggests a great sofa shop, you are more likely to buy from that shop because of the mutual endorsement from someone you trust. Joint venture marketing works exactly the same way-establishes businesses will recommend your products and services through a variety of mechanisms, as you will do for theirs, thus increasing exposure and potentially gaining new clients for all parties.

Hard and Life Changing Decisions

Hard and Life Changing Decisions

Sometimes we are faced with decisions that affect not only our lives but also the lives of our friends and family. Certain decisions cannot and should not be made in haste; sometimes these are the very decisions that require immediate attention and a speedy final decision. I was recently faced with one of these decisions and, even though I felt like I made the most ridiculous choice. I can look back and see it was the best decision of my life.

The Problem

One of my co-workers accused me of doing something that is a felony. I was called into the office where the investigator tried to coerce a confession and lied to me and said they had me on video committing this crime. I called the investigator’s bluff and requested to see the said video and was not allowed to see it without a subpoena. I was, also, suspended for three days pending the results of the investigation. The manager called me at the end of the three days and said they had not reached a decision and wanted to know what I wanted to do and I had 10 minutes to decide. If I went back and they determined I was in the wrong I would lose all of my built up benefits. The information that was left out was I would be arrested, this was not a possibility but a given because of the seriousness of the accusation. If I resigned my position I would receive all of my vacation pay and not lose my retirement package; charges would not be filed.

The Decision

I had a very hard decision to make within a matter of minutes and was not able to consult with my family. Maybe I was catastrophizing the situation by thinking about the worst possible outcome, but that is unlikely because the accusations hold felony charges. I knew that if I went back there was a chance that I could be arrested even though I did nothing wrong. I had to make a quick decision and had only two choices: walk away from that job even though I had a family to help feed and lots of bills to pay or maintain my innocence and risk ruining my reputation by being paraded in front of the store in handcuffs. I had no time to calculate the impact I had only 10 minutes to decide; I chose to walk away. This was a hard decision because either choice I made would negatively affect my family; no one choice had lighter consequences.

Hindsight

I analyzed the entire situation and I can see the overall condition of the company and understand their logic in “getting rid of me”. The company was, basically, making a business decision in getting rid of me. This decision was not because I was having behavioral or poor performance issues, because I was not, but because the condition of the economy. I was the highest paid employee in the pharmacy under the pharmacist; they could pay the salary of two people with what I was making. Shortly after I left, they hired two more employees who had less experience so they could justify the lower salary. The hours for the store had been severely cut the month before and they laid off over 1,000 employees in our region three months before; I was just another statistic. My innocence was proven a year later when they asked me to come back. The girl that accused me of these things also wanted a promotion and as long as I was present that was not going to happen and new state laws would make it harder for her to obtain a position like mine so the clock was not working in her favor.

Conclusion

There will be many times that we must make a decision on the spur of the moment and will not be able to analyze the situation or the possible consequences. These decisions can often make us feel as though tossing a coin in the air would render an equally wise decision and favorable outcome. There is no way to avoid these issues but we can practice our decision making techniques so that when these problems come we will have confidence that we made the best decision given the circumstances.

Scam Alert: Is it a Good Time to Buy Gold in 2018?

Scam Alert: Is it a Good Time to Buy Gold in 2018?

Full Disclosure: I have a VERY close friend who owns a Nashville coin shop. I don’t mean a casual friend, I mean like they were in my wedding. This is a blog about business ethics, so I feel its important to note my bias. Additionally there are a lot of issues surrounding business ethics and the Gold industries. A lot of “buy cheap gold” scams exist in the world. However, this is an objective analysis of the industry as a whole and if there is any truth to the claims that 2018 is a great time to buy gold.

Gold is one of the most traditional symbols for money that exists in the world. It has historically been considered as a valuable commodity, and anyone that has a lot of money is going to end up investing in this asset if they want their overall net worth to rise as quickly as possible. However, investments can be unpredictable, so you might find yourself asking the question, “is it a good time to buy gold 2018?”

The answer to this question is yes. Gold is currently one of the best things that you can invest in, and listed below are some reasons why this is the case. Read through these reasons to better understand the benefits that gold investments can offer you in this new year.

Lower Prices

For the first time in a long time, gold prices are at an all-time low. While this is definitely something that would concern people that have already invested in the commodity, it gives newbies the chance to buy in while they can get a lot more quantity for a far lower price than would usually be the case. Gold prices eventually go up no matter what the case, so buying now is going to guarantee that you start making a lot of money in the near future when the commodity starts becoming profitable once again.

Rapid Inflation

We are living in a day and age where inflation is pretty much out of control. Hence, it is likely that people are going to start buying gold a lot more so that they have a different asset in which to store their money, one that is not going to depreciate in the manner that cash is currently doing. If a majority of your net worth is in dollars, consider converting it into gold so that you can make the most of the value. After all, you don’t want the value of your hard earned money to end up becoming less than what it was supposed to be!

Liquid Asset

If you are trying to acquire assets, you need to know the difference between liquid and non-liquid assets. Gold is a liquid asset which means that you would be able to sell it rather easily in order to convert it into spendable money. Indeed, a lot of necessary items can be acquired by people that have gold without having to convert it into cash in the first place. Hence, gold is a great option if you want to store your money but want to be able to use it whenever you need to buy something you need.

Low Maintenance

Buying gold is easy, and storing it is even easier. Gold does not require you to maintain it in any way. At most it is going to gather dust which is not going to have much of an impact on the overall value of your commodity at all. This is great because you can just buy as much bullion as you need and keep it pretty much anywhere. A random safe would be a great bet too. You can then leave it where it is until the prices get high enough that you can start selling for profit.
Safe from Government Interference: One of the biggest problems that people tend to face when they are dealing with cash is that they are often subject to the government’s whims. The government can block you from accessing your accounts, something that can be a huge issue for you if you need money fast. Having some gold on the side is a great way for you to ensure that you have some assets on the side that the government will have no control over, thus giving you a degree of freedom from an institution that can often be a major roadblock on your path to success.

Easy for Laymen to Understand

There are a lot of options that you can look into if you are thinking of investing like stocks and the like, but these options usually require you to have a fair amount of expertise. Gold is actually nothing like that. Rather, it is a very simple asset that you can purchase. It is a precious metal, one whose value goes up and down according to supply and demand. There is no consumer behavior to monitor, no corporate policy to keep an eye on, no controversy that could suddenly send prices plummeting. If you want something that’s simple, gold is the best option for you.

A Great Infographic About Inflation:

The Shrinking Dollar

From Visually.

Whistleblowing – What’s Gender Got to Do with It?

Whistleblowing – What’s Gender Got to Do with It?

In fact, there is proof that recommends gender does play a function. Coleen Rowley had actually worked for the FBI for 21 years when she appeared before the Senate Judiciary Committee to affirm that the company had actually overlooked pre-911 cautions about terrorist activity in the United States.

Bogus Accounting

Sherron Watkins, Enron’s vice president for business advancement, affirmed before a House Energy & Commerce Subcommittee that her company had actually become “the poster child of business abuse.”

And Cynthia Cooper, WorldCom’s vice president of finance, signaled the company’s board to an internal bogus accounting plan that eventually caused the biggest bankruptcy filing in the country’s history.

These brave females were called Time Persons of the Year 2 years back

One popular theory of females as whistleblowers is that of the insider-outsider. “Women aren’t part of the ‘excellent ol’ young boy’ system, so they do not risk being pressed out of the network,” states Kris Kolesnik, executive director of the National Whistleblower Center in Washington.

“What’s essential to them is doing their job, not securing their friends.”

Includes Rutgers University anthropologist Helen Fisher, Ph.D., author of The First Sex: The Natural Talents of Women and How They Are Changing the World, “Women aren’t as delicate as men to status in the work environment. When you’re not as dedicated to the hierarchy, you can see the implications a little much better.”

In reality, Fisher thinks that, thanks to social conditioning, females might be natural whistleblowers– because of the way they think and how they discovered how to play as kids.

“As young kids, men jockey for position in the playground and learn at an early stage to exchange orders,” she describes. “If young boys do not like the guideline, they leave the game. Women, on the other hand, play in leaderless groups, not hierarchies, and pick games with far less guidelines, which change if somebody gets upset. Consequently, as adult, ladies aren’t most likely to play by the guidelines if they do not think the guidelines are right.”

According to Fred Alford, author of Whistleblowers: Broken Lives and Organizational Power, another factor that makes ladies statistically most likely to speak up and defend what they think in is that they usually have one foot securely planted in another world: the family. This, he states, links them to a different point of view. “In truth, when they bring that design of principles into a company, it should put a great deal of ladies through hell.”

University of California teacher Judith Rosener thinks that “ladies have the tendency to see things in a much larger context than men do.” In her e-book Ways Women Lead, Rosener keeps in mind that females also have the tendency to see the ramifications of the choices– such as who will be hurt– in contrast to men, who have the tendency to consider whether they will earn money or get captured.

“Not that men are more uneven,” she includes. “They just do not think of implica-tions in the exact same way.”

Nancy Evans, co-founder and editor-in-chief of iVillage, concurs. Speaking at the Women’s Trailblazer Conference sponsored by the Business womens Network, she said, “Women have the tendency to be straight talkers and reasonable problem-solvers, and they raise the flag if something does not accumulate.”

Are Women in Business More Ethical?

Are Women in Business More Ethical?

Some people argue that ladies are more ethical than men and indicate female whistle-blowers as proof of that. Maybe ladies are most likely to challenge misbehavior because they have greater ethical requirements. Nevertheless, we might all most likely name men who we think are ethical along with ladies who we think are not.

Relationship Oriented

Nonetheless you might argue that ladies have the tendency to think more about the result of their actions on other individuals than men do. They are normally more relationship oriented and concerned about the effect of their choices on others, often to their own hinderance. It is arguable whether these characteristics make them more ethical. What is more particular is that ladies consider different problems when dealing with an ethical issue. And there is research proof to back that up.

Men Vs Women

Dr. Carol Gilligan, a Harvard teacher, looked into gender distinctions and released her operate in a book ‘In a Different Voice’ (1982). According to Dr. Gilligan, men think in regards to guidelines and justice, while ladies focus more on caring, empathy and relationships. This undoubtedly means that males and females approach ethical problems in a different way,

Linda Klebe Trevino mentions research that has actually examined people’s methods for making ethical judgments by providing them with theoretical ethical issues. The topics were asked to say what they would do and supply validation.

In one situation the topics were put in the position of being a supervisor of a toy store and asked whether they would break a guarantee to a previous customer and sell a toy in limited supply to a lady who declared her child was very ill? The ‘right’ ethical option in the circumstance explained was purposefully very feasible.

Two times as many ladies than men stated that they would break their previous guarantee and, from compassion, sell the toy to the lady with the ill child. Men were most likely to hold to their previous dedication ‘from fairness’. The research exposed the following:

  • Ladies found this issue more unpleasant than men did.
  • Men had the tendency to explain what they would perform in quick, declarative responses, while females composed at much higher length.
  • Ladies worked more difficult than men to design creative methods to fix the issue to the fulfillment of all parties.
  • A lot more men than ladies questioned the sincerity of the mom of the ill child.

In another circumstance, topics were informed to think of that they were a medical materials sales representative who understands that a rival has an exceptional item. They need to choose whether to share this understanding with a cosmetic surgeon who will carry out an operation. This situation includes crucial relational problems consisting of trust and trustworthiness, along with the health and future of the patient.

How to Generate More Traffic Through Article Marketing

How to Generate More Traffic Through Article Marketing

Article marketing may sound like a difficult task but in reality it’s one of the easiest ways to send an immense amount of traffic to your website.
By sending out a few articles each month, you will be building an influence online that grows with potential each day.

Here are various ways you can drive traffic through article marketing.

Writing SEO friendly articles

Simply writing an article and hoping it does well in search engines is a pipe dream. Not only will it lack the oomph to make an impact but your traffic will be few and sparse. To combat this need to gain high search engines rankings, consider writing your articles with search engine optimization in mind.

Search engine optimization (SEO) are methods to optimize your content so search engines can more readily pick up and determine the value of your articles.

Using the Free Google Keyword tool, type in the keyword you’re working toward and take a look at what terms are being searched upon.

Do audits of each keyword then compare the results of other websites that rank for the phrase. If there is little or no competition, use this keyword throughout your title, body and links to make sure your articles are SEO friendly.

An SEO friendly article will rank better in comparison to one that does not. Since higher ranks means higher chances of being clicked, you will receive a far greater amount of traffic than an article that isn’t SEO friendly.

Know which sites to submit to

Not all article directories rank the same with major search engines.

It’s important to submit your articles to those directories with high page rank and value to ensure your articles are picked up within search results.

The main article directories which you should submit to are eZineArticles and GoArticles. These two alone will give you command over your keywords, shooting your article to the top of search results and sending a flood of traffic to your website.

In short, the higher the page rank for a directory is the greater chances you’ll have at having your articles pop up in search results. Use these websites to your advantage.

It’s All in the Author Byline

Located at the bottom of your article is the author byline. This area of your article is where you can place additional links and information about yourself and your website.

Take the time to create an author byline that is both attractive and catchy. By creating an attractive byline, readers will more likely want to know more about what you’re talking about, sending over traffic to your website.

Likewise, your links and personality should come through to where you are catchy in the mind of the reader.

Compounding actions to double your power

There’s no greater power than using multiple articles to promote your website and drive an immense amount of traffic. To compound your actions and double your power, you should use the author byline to link to both your other articles and your website. This method is called a link wheel.

When search engines read through your article, they will jump to the others while understanding that it’s pointing to your website.

Additionally, people that are reading your articles will find more information which will convince them to click through and visit your website.

Linkwheels are one of the most powerful ways to drive traffic with article marketing.

Final thoughts

To summarize this article, the key points you should take away is to create SEO friendly articles, create an attractive author byline, link between your articles and submit them to the right directories.

By combining all of these methods, you will grow your traffic immensely with each additional article you submit.

The limit is only controlled by the dedication you place on your article marketing campaign.

The Tattle Tail Story

The Tattle Tail Story

When I remained in grade 3 I had this repellent instructor that disliked kids who screeched on other kids, no matter the issue. It didn’t matter if you grumbled about somebody taking an eraser, unfaithful on a test, taking your lunch money, or socking you in the mouth … she didn’t wish to need to handle it. To her, stability was found in silence.

If you were affronted by a fellow student and occurred to discuss it to her, she would react by a) neglecting you, and b) pinning a long donkey’s tail made from building on your behind with the words “tattle tail” emblazoned on it. I attempted to make it look fashionable.

Sherron Watkins’ Act

Personally, I ‘d like to think that the lessons we discovered in primary school help us out later in life. If so, I’m definitely pleased that Sherron S. Watkins wasn’t in my class. As you might, or might unknown, Sherron S. Watkins was the Vice President of Corporate Development at Enron who informed then CEO Ken Lay in a now-famous August 2001 memo that financial scams might damage the energy trading company. She stated his action was to release a “fake” probe and aim to have her fired.

The Collapse

It was less than 4 months before Enron collapsed into bankruptcy at an expense of countless tasks and billions of dollars of stock-market wealth.

Enron’s failure stimulated a federal examination that led to the numerous scams and conspiracy charges for which Lay, 63, and Skilling, 52, are now on trial. The 2 face years in jail if founded guilty.

The Truth

Did anything favorable come out of the Enron fiasco? I think we can point out 2 silvery-gray lined clouds. Initially, it’s everything about stability. Regular people matter. Decision matters. Sincerity matters. Diligence matters. There is a place for Truth.

Second of all … the Sarbanes-Oxley Act. The Sarbane Oxley Act of 2002 is considered to be among the most substantial modifications to federal securities law. It was available in the wake of a series of business financial scandals, consisting of those impacting Enron, Arthur Andersen, and WorldCom.

In a world of openly traded business, there is a lot at stake. Not only are the business accountable for their staff, customers, partners, and consumers, they’re also accountable to the every-day, well intentioned, share holder who has actually selected, appropriately or mistakenly, to think that what the company states holds true … is in fact True.

Trust

We need to have the ability to trust individuals in charge. Whenever a company does something notable, the CEO is frequently the very first one to enter the spotlight and take the credit together with a huge fat perk. (Lay generated $150 million in earnings, perks and stock plans. He still sleeps comfortably every night in among his numerous estates.) But, when things are bleak, some CEO’s appear to vanish into a world of conferences.

Stability, honor and truthfulness aren’t just virtues indicated for the 3rd grade. They’re qualities for life … and what a much better place the stock exchange (and society at big) would be if everybody lived these virtues more frequently.

While the stock exchange is still filled with fundamental threats … it might be just a little much safer than it use to be. So hats off to Whistle Blowers like Sherron S. Watkins … and leave the donkey tails in the house.